All markets outside USA represent 66% of the purchasing power in the whole world.
Small and medium businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider exporting/importing to/from other countries. 96% of consumers live outside the U.S. and 2/3 of the world’s purchasing power is located in foreign countries. Big opportunities await for U.S. small and medium business.
The Hispanic market constitutes 16.7% of the total US population. The estimated Hispanic population of the US is as of July 2011 is about 52 million people (not including the 3.7 million residents in Puerto Rico). The projected Hispanic population of the US on July 2050 will be 132.8 million. According to this projection, Hispanics will constitute 30% of the total US population.
Today 1 of every 6 Americans is a Hispanic. Only Mexico (112 million) has a larger Hispanic population than the US.
The USA food market has tremendous possibilities.
Some data for food wholesaling, including retailers, foodservice operators, other wholesalers, government, and other types of businesses, could give you an idea of the dimensions of the market:
- Sales to the food-at-home sector (FAH - retailers) were $282 billion in 2002.
- Sales to the food-away-from-home sector (FAFH - foodservice) were $118 billion in 2002.
- Sales to other wholesalers were 26% of total sales.